TPD regulations: the basics

The Tobacco Products Directive (TPD) is a directive of the European Union which regulates sale and merchandising of tobacco and its related products in the EU. You might be surprised why are we covering this directive because the directive is designed to regulate the tobacco industry; however, it also deals with vaping. But don’t worry because we have come up with five key principals that we think they are very important to you and to the vaping industry. So let’s get to the main five main principles one by one and see how they affect vapers and the industry.


Principle 1: 10ml on e-liquids

The first major transformation the TPD has brought to vaping industry is e-liquid containing nicotine cannot be sold in bottles more than 10ml. So it means the maximum size you can buy for e-liquid in a single bottle is now 10ml.  It is very important to remember that this restriction applies only to nicotine containing liquid. That means that any liquid which does not contain nicotine is not subject to 10 ml restriction. That means that if you have zero nicotine juice, you can be able to put it 50 ml bottle, 100 ml bottle or in whatever size you like.


Principle 2: 2ml limit on tanks

The second key thing which has changed with TPD is the capacity of tanks. Before TPD came to force, you were able to buy tanks in any size you fancied, 4ml or 6ml or in any other size you wanted. But now with TPD, it is not possible because the tank size has been limited to 2ml. The problem with this new rule is that the new approved size tank will not last you long through the day. Besides, you have to refill the tank very frequently. In case you are stuck with the 2ml tanks no worries because there is a simple solution. You can get hold to 10 ml container and squeeze your favorite juice in it and keep it all the time with you, so that you can be able to fill in you tank during the day as many times as you want or need to.


Principle 3: 2% or 20mg/ml limit on nicotine levels

The third key principle is a limit to the strength of nicotine containing liquid to 20 mg/ml. That means that you are able to buy juices with maximum 20mg/ml strength, so 26mg/ml and 24mg/mg are out of the market. That might be a problem for the people who are trying to quit smoking and they are not quite sure where they stand yet, because they are new to vaping and are not used to nicotine doses yet. The main thing for those who are transitioning from cigarettes to vaping is the nicotine hit but unfortunately they will not have that ability anymore to go beyond 20 mg/ml. The authorities are trying to protect the consumer and limit the risk to coming in contact with higher strength containing liquids. But that comes with the cost of alienating a part of smokers who are trying to quit smoking and still get the nicotine hit and slowly cut it down.  However, for those of you who are already vaping and now are trapped in a lower nicotine dose try to be patient because you can get to the stage of getting satisfaction from a lower strength range, even if it 20mg/ml, it is worth it. You will get used to it and you will start to get your way down. You will be surprised how easy is to do it.

The next two principles are not directly affecting you as a vaper but the vaping industry; however, we believe that these are as important as the previous three principles.


Principle 4: Ban on advertising

The fourth principal is the ban on advertising. The regulation is enormously broad and it actually bans all advertising that has direct or indirect effect of promoting vaping. It is going to be more and more difficult to find the premium juices because the juice-makers are not allowed to advertise their products.


Principle 5: All e-liquid must come with warning labels

The fifth and the last key principle that TPD is implementing is that now all e-liquids must come with warning labels, so all the e-liquid bottles from are coming in boxes. This rule might not have an impact on consumers but it does affect the juice-suppliers and the environment due to the increase in the amount of packaging.

These are the five key principles which are very important and come out of TPD regulations. We hope that this clears things up and has clarified a lot of misconceptions. Even though the TPD may seem harsh there are innovations that are happening in the industry to keep up with the evolving market. Even after these regulations, vaping is not going away, it is just changing shape. So don’t worry and keep on vaping.